BARBs

BARB

BARB- BARB means Broadcasting Audience Research Bureau.BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company.

I have chose to pick the top 10 TV shows from Channel 4.

 Judging by the top 10 TV shows from channel 4 this channel's target audience is teenagers and adults because its more for around there age range. Also the shows are on late at night which is more around the time teenagers and adults are awake.Even though the shows are aimed for adults they seem to get a lot of teenage viewers. For example Goggle Box is aimed for adults but teenagers watch it because it they're people there age on the show and they find it comedically relatable. 

Legend, Everest, Macbeth,Miss You Already all have the UK links.

Research techniques

Research Techniques.

What are open and closed questions?

A closed question is when you answer a question with 'yes' or 'no'. Where as a open question you have to put more thought into it.

E.G Closed question- "Are you ok?" "yes"

E.G Open question "what are you doing today?" "I am going to the shop then taking the dog for a walk...ect"

College Questionnaire

Tick next to your chosen answer!

Whats your favourite gaming device?

• Nintendo
• Wii
• Xbox
• PS4

Do you like playing on game consoles?

• Yes?
• No?

How many game consoles do you own?

• 0-2
• 3-5
• Other?

Why do you enjoy playing games?

What genre of games do you like?

Advantages of questionnaires- 

• They are quick and easy to make.
• A lot of people can take them because they don't usually cost to take them or if it does cost it shouldn't cost that much.
• They are practical.
• It can be identified a lot more easier 'scientifically'  and this can help get the work solved quicker.

Disadvantages of questionnaires- 

• People might read into the questions differently which can lead to getting a different answer than to what you want.
• There is no way in telling how much thought the person might have put into there answer.
• You can not tell how truthful the respondent is being to the question.
• The respondent might be forgetful and might not put down the right answer.